NUCHE is the French word for the nape of the neck - the spot you rub when the day has been too long. It is the part of the body nobody thinks about until it starts hurting, and then it is all you can think about.

Why we exist

Most of the women who find us have the same story. They have spent years at a desk, or looking down at a phone, or holding a baby, or driving. Somewhere in there, their cervical spine stopped holding its curve. A clinician might call it military neck. Most of us just call it my neck.

And they have all tried things. The hard foam stretcher that pinched. The expensive memory foam pillow that made the nights better and the neck no different. The physio that worked until the appointments stopped. Not one of those failures was their fault - none of those things were doing the job that needed doing.

So we made the thing that does: ten minutes a day, on the floor, lifting and lengthening the neck into traction instead of pressing into it.

What we are, and what we are not

NUCHE is a posture and comfort product. It is not a treatment, and we will not pretend otherwise. If you have a diagnosed condition, a recent injury, or you are pregnant, check with your doctor or physio before you use it. We would rather lose a sale than have someone use it wrong.

What we will claim is this: it is the only thing in this category that creates traction, it is soft enough that you will actually finish the ten minutes, and you get 100 nights to decide.

Designed in Melbourne

We are Australian, we ship from Melbourne, and we price in Australian dollars.